Hello and welcome to the beauty game! As my tagline states: Lex Loves Beauty. God do I ever. I also get equally as excited about watching other people test out and review products on YouTube. Here’s a list of my go-to channels and a bit of information about who they are and why they’re so great. If you’re new to the beauty scene, or just haven’t found a lot of engaging content creators, this post is for you. =)
And for those seasoned viewers out there, I hope you find a few new faces to expand your subscription feed!
Claire Marshall is by far my favourite YouTuber – beauty or otherwise. Although YouTube blogging are now her primary focus, she did also work as a freelance makeup artist and continues to accept the occasional gig here and there. One of the things that really sets Claire apart from other creators is her incredible editing and attention to detail. It’s obvious she dedicates a lot of time to her channel, and I’ll break down why…
- Her content is original and thoughtful. Yes, she does monthly favourites and reviews, Q&As, tags etc. but she also produces some of the most unique and heartfelt videos I’ve had the pleasure of watching. In June 2015 she posted “Mary” – a tribute to her mother, who suffers from Alzheimer’s Disease. I’ll warn you right now, you WILL cry. Claire had previously shared bits and pieces of her relationship with her mother, and coping with the changes and challenges that Alzheimer’s has brought on, but “Mary” was so much more than that. During the video, we see a clip from February 2013 of Claire crying as she explains that it’s the first year her mom didn’t remember her birthday. It’s absolutely heart-wrenching, but this candidness is a big part of why her viewers feel so connected to her. But you can always rely on Claire to cheer you back up with videos like “15 Of My Favourite Feelings” and pretty much any time she interacts with her cat, Bruce.
The filming is crisp and well-framed. Even her vlogs are well put together, and I find myself re-watching them again and again.
- Her editing is impeccable. “Favourite Lipsticks (Va Va Voom)” is a perfect example of her creativity, and one she cites as a favourite. In it, Claire showcases 8 lip products by editing together clips of her lip syncing to Nicki Minaj. Most of the shots are from mid-face down from multiple angles, and in each portion she’s wearing a different color. On top of that, the music is edited flawlessly to match her movements throughout the entire video. Likewise, “What’s In My Bag” (2015) is also visually stunning. She combines filmed footage with illustrations, edited in a way that very much resembles stop-motion animation. (I don’t want to say definitively because let’s be real I don’t know about the finer points of different animation styles). The point is, Claire has this editing shit DOWN when most of us amateurs barely know our way around Final Cut.
Oh, and did I mention she’s fucking gorgeous?…
I have a special place in my heart for Estee. I started watching her channel back in 2011, just shortly after she started making videos. At the time I was using YouTube primarily for music and perhaps watching Brookers way back in 2006 (holy shit, does anyone else remember Brookers?! #throwback). Then I stumbled on Estee – I honestly couldn’t tell you how – and my life was forever changed! Up until that point I wasn’t actually aware beauty blogging was even a thing, outside of working at a magazine. It was amazing to me! From there I discovered a number of other channels, and the rest is browser history. Originally from Waterloo, Ontario (Canada represent!), she moved to London, England at 19 years old to be with her boyfriend Aslan, whom she met online by chance on the chat site Omegle. For the record, Omegle’s tagline is “Talk to Strangers!” (LOL). It was in London that she started making videos after stumbling – much like I did – onto the community of British beauty YouTubers. Unemployed and feeling lonely, Estee took the plunge and began uploading under the name EssieButton. 5 years later, her channel has evolved considerably (See: “Let’s Meet Again”) and she recently surpassed 1 million followers. Her videos are predominantly beauty and skincare, but also highlight her love of paper goods, books, and interior design. A few of my favourites are “Breakfast with Claire”(obviously), “My Makeup Cleanse”, “5 Spring DIYs”, and “Beauty|Haul.Trial.Review”
She also has a vlogging channel, which she shares with Aslan, where you can see their beautiful greyhound, Reggie!
Vlog Channel:: http://www.youtube.com/EverydayEstee
Aslan’s Channel: http://www.youtube.com/theworktop
Amelia Liana just happens to be best friends with Estee, which you end up coming across a lot in the beauty blogging community. Amelia is every high-end girl’s dream. She loves designer everything – bags, sunglasses, shoes, makeup… you name it. Visiting her channel is like stepping out of the real world, where budgets and bills are a thing, and stepping into shopping world where the looks are unlimited and the OOTDs are always on point. That being said, it never feels like she’s rubbing it in your face. Her videos are always centered around her personal style – not status – and curating a wardrobe full of pieces that excite and suit. She also uploads vlogs, which are just extra luxurious and fun to watch. Overall, Amelia has the cool girl life that most only dream of. To top it all off, she does a lot of charity work including December 2015’s series of videos tagged #AmeliasCharityChallenge. I particularly enjoy “My Designer Bag Collection 2016”, and “How To: Fake Bigger Lips”.
That’s right, Shay Mitchell has a channel. For those of you not already subscribed to her you are truly missing out. If you’re not addicted to Pretty Little Liars like half the internet seems to be, Shay Mitchell is an actress on the series as one of the main characters, Emily. Needless to say, the quality of her videos is clearly professional and her travel vlogs are BEYOND.
I only subscribed to Nikkie a few months ago, but holy eff am I glad I did. I first saw her in “Doing Kat Von D’s Makeup” (the pair are friends) and was instantly hooked! This Netherlands-hailing bombshell produces the most clear and concise, easy-to-follow makeup tutorials I’ve ever seen. While there are a wide variety of looks to choose from, it is doubtful you’ll ever see her without a strong highlight. But you can’t hate a girl for glowing! She also has a series called “Hits and Oh God Nos” in which she reviews the best and worst products of the month. Being that she is such an experienced make up artist, and seasoned YouTube creator, I find she features a lot of products you wouldn’t see on other channels. One of my new go-to looks is the “Lavender Sparkle Smokey Eyes, and Glowy Skin Makeup”, I also recommend “Pale Skin- How to Contour and Highlight”, and especially “The Power of Makeup”.
I discovered Missy Sue during a period of time when I was dead set on doing really cool intricate things with my hair. *Spoiler alert* – I don’t. The great thing about her channel though, is there are tons of stunning and practical styles, which she goes through step by step in her tutorials, in a way that is surprisingly easy to follow. I would consider her to be the Hair counterpart to Nikki Tutorials.
Marissa started out on YouTube in October 2011, posting pretty typical beauty-related stuff like empties, reviews, and a lot of Get Ready With Me videos. I started watching her a year ago after seeing her in another creator’s vlogs. I happened to come to her channel at a massive turning point in her life, and seeing her transition into a new and happier chapter of her life has been really satisfying. A lot of people she used to be in videos with are now nowhere to be seen, and although she hasn’t specified why, it’s pretty clear she made the right choice. Her channel has gone from typical to wonderful, and her new message is one of growth, fulfillment, and striving to be happy – whatever that means for you! If you find yourself feeling depressed or perhaps a bit lost, Marissa’s videos will encourage you to make the changes you need to fall in love with your life.
Kassie is another Canadian creator to make the list. Originally from Vancouver, she recently moved to LA and since then has been posting less frequently – but will hopefully return to regular scheduling soon. Kassie is different from anyone else on this list. She’s what one might call quirky, but what I would call real. She covers everything from face masks to body hair, and inserts her personality into even the most seemingly average Review or How-To.